Winner Medical was founded in 1991 with the single aim of
serving medical dressing industry. After
more than 20 years of hard work, today Winner Medical is the leader in China’s
medical consumer goods manufacturing industry.
Our success was not a cakewalk. We had our share of hustle,
grinding, struggle, strategy giving us monumental lessons in the medical supply
industry the greater health sector and customer relationships in general.
Here are the top lessons we have learned in our pursuit to
provide excellent medical facilities in China and beyond.
Innovation is the Key
Since its founding, Winner Medical has been kept a strong focus
on the innovation.
One of the biggest lessons from our journey is that every
successful company, every useful, sustainable brand must bring value to the
communities they serve.
The team at Winner Medical understands the need of fresh ideas
and products, and it is this attitude we bring to our scientific research. The
industry where we started to offer help is still going under reform. Thanks to
new research and technologies, today there is. no end to innovation.
This is why we are here to make the most out of our lessons. We
are firmly grasping opportunities for more effective development, making new
innovations and keeping pace with the needs of the hour.
Today, Winner Medical is powered by
●
256 R&D employees
●
338 Authorized patents
●
12 National & industry standard
●
3 National cooperative institutions
With our vast network of resources at its disposal, the Winner
Group is vertically integrated with R&D and swill continue to be so in near
future.
Understanding the Need of Target Audience
“Do you know your target audience?”
It’s one of the cliche questions in every business, but one
which still needs to be answered. More than running a business, we are dealing
with the crucially important task of providing better, more cost effective wound
care management solutions.
Our extensive research has helped us to identify the true needs
of our audience. We are dealing with a need that everybody encounters at some
point; wound care.Today, Winner Medical is one of the world’s most reliable suppliers
of medical dressings and medical disposables, as well as consumer products
under our own “PurCotton” brand. We are one of the first companies with full
product lines in the disposable medical products market registered with the
FDA, as well as numerous ISO certifications.
Our product placement has been accurate and all the credit goes
to our rich insights on understanding the need and the pain of audience.
Nothing gives us more happiness than when we see and hear the
comfort that the patients and the doctors have with Winner Medical products.
Adhering to the Healthcare Rules and Regulations
This is a serious under taking for any healthcare business. Many
of us in the healthcare industry have seen big medicine and medical equipment
service providers fail due to lack of adherence to the strict healthcare rules
and regulations.
From day one, we’ve known that Winner Medical has to follow the
industry standards and respective rules for safer and better business.
As one of the first companies with full product lines conforming
with pharmacopeia rules in the EU, US, Japan, and China, Winner Medical
products have quickly become an industry benchmark.
Focusing on Distribution
Distribution plays a large role in Winner Medical’s success.
In our early years, we quickly realized that innovation, R &
D and manufacture alone will not lead us to our destination. We have to keep
focus on reaching our end-users as quickly and efficiently as possible. Winner
Medical paid attention to build networks, channels and strong relationship with
the distributors.
Today, Winner Medical is selling overseas across 75+ countries
with 5 distribution channels with subsidiary companies across China-
Diversifying Product Range
One of the key success of Winner Medical is diversifying the
product range. Over the years, as we reach a deeper understanding of our
customers’ pain points, we have found that we need to come up with specific
solutions for each issue faced.
Today, we have a total of three product ranges:
●
Wound Care
●
Infection Prevention
●
PurCotton Series
Needless to say, our success owes a lot to our decision and this
product placement lesson.
Willingness to Help
The journey of Winner Medical is fascinating for such valuable
lessons. We were very quick to identify the drive behind our operation. As our
key members always say:
“Quality is superior to profit; Brand is superior to speed;
Social responsibility is superior to corporate value.”
We knew with our intent and resources, that we can make a great
change. Today, with the desire to help and build better medical facilities,
Winner Medical is the leading enterprise in the domestic medical dressing
industry.
Aiming Higher
We wanted to be the global leader of medical device solutions
creating the maximum value. After 20 years, we have been able to build a robust
system which is helping over 25,000+ pharmacies and 2,000+ hospitals across
144+ in key cities in China.
Raising Awareness
This is our latest lesson and we are really passionate about
this. We make continuously stronger efforts to improve medical facilities with
our wound care products. To help us reach our goals, we’re focusing more on
building awareness in the market.So, we have started sharing the best tips in
our websites. There are more plans around this and we will definitely reach out
to start a healthy world.
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